Media monitoring is getting to know what is being said(output) in the print, media or online platforms. The monitoring main aim is to know the various trends and what is gaining popularity. Media monitoring is an important marketing strategy that should be embraced widely. It also entails mentions, In the case of an article like “Top 10 companies in ___”, if your company appears there; you will feel great having been mentioned. In this way many people will gain confidence in your brand.
The importance on media monitoring
- It tracks whether your brand is getting attention as needed
- Will help you realize your reputation and diversity in the media
- You will manage to gauge what your competitors are up to
- You will be up to date with current trends in the market.
- As a company you will know what is popular and what is being discredited
- Helps a company understand the psychology of people using their reactions
- Media intelligence helps companies to know how to angle their strategies and objectives
- Monitoring the sentiments of the public helps in identifying problems and market gaps.
- Media monitoring determines how effective your communication is.
- Recognize expectations of customers
After monitoring the media, as a company or individual make sure you take the next step in order to solve the market gaps.
For regular feedback, create a community or forum where your sites’ visitors can pose their grievances. They can then give a feedback on what they have experienced. It is essential to build a good relation with people who want to relate with your brand. Even if negative feedback are posed, make sure you handle them professionally to prevent tinting or destroying your reputation.
Not all visitors who come to your site become customers, and for that reason get a strategy that you can turn them from being visitors to customers. In order to promote your brand, make sure you treat your customers well and in the long run they will be brand ambassadors and bring more people to you. They may even be the source of back links and mention your brand in their social media platforms or blog sites.
In the case that you have a website, where you publish articles make sure if you note any back link, you appreciate their effort. This is why it is essential to have appreciative phrase templates that you can use to thank people who are promoting your business. In this way they will feel appreciated and continue being ambassadors.
When responding to social media trends you need to be very careful. In social media, things spread very quickly and get to be seen by many people. Before responding to any comment or feedback given; make sure you choose the right words and keywords to enhance the visibility. When sharing posts make sure you use the right hash tags and keywords that will increase your visibility. Later on you can monitor how people are responding to it.
Media monitoring should be a “Must do” for all companies, businesses or individuals that want to prosper in their various fields.