Category: Media

Media Monitoring

Media Monitoring Media monitoring is getting to know what is being said(output) in  the print, media or online platforms. The monitoring main aim is to know the various trends and what is gaining popularity. Media monitoring is an important marketing strategy that should be embraced widely. It also entails mentions, In the case of an

Press clipping services

Press Clipping Services Over time, most media houses and clipping companies have opted to embrace the press clipping service as a form of monitoring print and the internet. A media house that doesn’t offer this service can easily be seen as not meeting all the needs of people. Press clippings are normally short pieces or